Lesson 11
The Business Plan

In this lesson, students will explore the importance of opportunity recognition, business planning, and business presentation. Students will conduct an informal gap analysis and analyze demographic data in order to identify business opportunities in their community. Students will then work in small groups to develop new business ideas based on the opportunities they've recognized. After learning about the components of a successful business plan, students will construct detailed plans for their new businesses. Finally, students will create a 30-second elevator pitch that communicates their business idea and plan to the class.


  • Business
  • Business Plan

Standards in Economics and Personal Finance

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