Lesson 10
Targeting the Market

This lesson introduces students to marketing and its importance to the entrepreneur. Through a series of teacher-guided questions, students will think like entrepreneurs and step into the consumer's shoes" in order to identify how a product can be marketed to satisfy diverse consumer wants. Students will place this thought exercise in the context of the marketing mix and target marketing. Through a hands-on matching activity, students will learn how the Four P's coalesce around a target market. They will then apply this knowledge to the lesson's culminating activity: the development of a successful marketing strategy for a given product.


  • Inferior Good
  • Market
  • Normal Good
  • Product
  • Substitute
  • Substitute Good

Standards in Economics and Personal Finance

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